AD/cw: Claire hartemink
A smooth move
This wrinkle removing dryer sheet can replace all your ironing appliances & services.
once these ironing appliances become obsolete, irons will be used as water boilers,
ironing boards as food stands, & dry cleaner bags as trash bags.
Who is the target?
Bounce wrinkle guard dryer sheets are targeted towards 24-35 year old single men.
They also hate the hassle of ironing their clothes & find it to be too complicated and time intensive.
They value convenience and saving money which manifests in a preference for all-in-one products.
However, they want to be perceived as professional and put together.
