The Ask

We want millennial parents to view Tony’s

as a perfect solution to their treat dilemma.

AD: Claire hartemink, tony saucedo & nora sharaf

parenting is full of tough questions, and it’s impossible to get every answer right.

this time, their answer can be as sweet as the truth.

Tony will launch a social campaign asking children

“Where should chocolate come from?”

Tony’s will engage with parents on twitter playfully responding

to their children’s imaginative takes on the world.

ask on recess therapy, where should chocolate come from,

and using their imagination to touch the hearts of parents.

There will be two billboards right after each other. One asking the question:

“Where does chocolate come from?” with the second one answering the question.